POS advertising

Advertising at the point of sale

At the point of sale, the considerations are slightly different to those for large-format pieces: the work is small, it is displayed close to the customer and it is handled. That is why we focus primarily on sturdiness and finish here.

A wobbler must continue to vibrate without breaking, a price tagger must remain on the shelf and a ceiling light It must hang straight without twisting. This depends on the choice of board and the way we cut it, not on the print.

For those supplying a chain of shops, the print run is key. We produce from a single item upwards, so a trial run in a shop does not have to wait for a full production run. For larger quantities, we switch to screen printing, which reduces the price per item.

It is best to choose materials that can withstand moisture – such as those used in a refrigerated display cabinet or in the hospitality industry – in consultation with us.